WHAT WE DID:
 

We engaged services from three divisions to create a complete and seamless brand:
bebranding  +  besignage  +  beinteriors
 

THE RESULT:

An immersive environment and a customer experience like no other.

 

The Hoang Long restaurant is a sensory branding experience. And it all started with defining the basics.

 

bebranding services used:


• brand positioning
• visual identity development
• logo, colour palettes & fonts
• business cards, menu
• wall and window graphics

Hoang Long  I  Menus

HOANG LONG CORPORATE GUIDELINES

MENUS 

CATERING MENU

HOANG LONG CORPORATE GUIDELINES

PROMOTIONAL MATERIAL

PLACEMAT

NAPKINS &

CHOPSTICKS

FOOD FESTIVAL BANNER

COUPONS

INVITATION

Located on busy Jasper Avenue, the project called for a series of cost-effective interventions that would add warmth and definition to the vast but somewhat undefined space of Viet-Thai restaurant - Hoang Long. The design concept played on the "Asian market" idea. Installations combine traditional and contemporary elements, mostly suspended from the ceiling. A cluster of colourful Vietnamese paper lanterns defines the cafe and bar zone, while organically-shaped CNC'd canopy structures reminiscent of boats or Vietnamese dragons create a "marketplace" feel and guide customers into the restaurant. The flow of the space was also redesigned, including a new seating arrangement, built-in bench, bar, and a (bamboo) screened area for private events or larger groups.      

 

PROJECT SUMMARY

PROJECT:     BRAND REFRESH & INTERIOR

CLIENT:        HOANG LONG 

INDUSTRY:   Restaurants, Casual Dining

LOCATION: 10057 Jasper Avenue
                   Edmonton,  Alberta, Canada

 

SERVICES:     

                bebranding
                besignage
                beinteriors

 

TEAM LEADERS: Anna Bohdanowicz

                        Monika Plachecka

                        Margaret Krawecka

              

COMPLETION: 2016

 

PHOTO CREDITS: Anna Bohdanowicz
                          Margaret Krawecka

 

ABOUT THE CLIENT

HOW WE DID IT 

First, we conducted market research to establish the restaurant’s positioning.


Then, we got inspired and developed a visual identity for Hoang Long.

Lastly, we proceeded to extend this into the interior space.

Hoang Long restaurant is located on Edmonton's downtown mainstreet, Jasper Avenue. The client had recently invested in opening the space, but were unhappy with the overall design and feel of the space which was very modern, minimalist, cold and sterile, with an almost hospital-like feel. 

The client engaged with us to transform the space and infuse it with a good atmosphere that reflects their Asian heritage. 

The project first called for a brand refresh (from logo through marketing material) and a series of cost-effective interior interventions that would give definition to the space, add warmth and definition to the vast but somewhat undefined space of the Viet-Thai restaurant. The new design concept played on the "Asian market" idea.

Hoang Long  I  Promotional Material 

 kitchen + bar + cafe

LET'S GET STARTED!

 

Contact Anna for your brand consultation.

 

Call: +1(780) 966 8871

Email: anna@besomething.ca

All rights reserved 1779094 Alberta Ltd. be something © 

All rights reserved 1779094 Alberta Ltd. be something ©